Faculty-Student Coaching

Understanding the Rise of Faculty-Student Coaching:

Coaching Overview:
- Coaching equips individuals with tools, knowledge, and opportunities.
- Collaborative, reflective, goal-bound, and value-driven process.
- Different from mentoring and teaching; focuses on generic skills.
Perspectives on Coaching in Management Education:
- Purpose debate: Knowledge acquisition vs. skills and attitudes development.
- Coaching impact on motivation, adaptive learning, self-efficacy, and resilience.
- Faculty-student coaching may face relationship barriers.
Academic Capitalism and Coaching:
- Academic capitalism explains market-oriented moves by research universities.
- Some business schools prioritize rankings and prestige over coaching impact.
- Coaching used as a recruitment gimmick, sometimes mislabeled.
Recommendations:
- Move beyond a focus on knowledge acquisition in coaching.
- Utilize coaching for attitudinal and skill-based components.
- Shift from blind college acquisition to meaningful coaching outcomes.

Darlene Edgar