Teaching. (2019, April 28). Unfreezing change as three steps: Rethinking Kurt Lewin’s legacy for change management [Video]. YouTube.
https://www.youtube.com/watch?v=kerDFvln7hUUnfreezing, Changing, and Refreezing:
This three-step process is simple and practical for managing change.
Unfreeze (Preparation for Change):
People naturally resist change, so it's important to create a perception that change is needed.
Identify how current behaviors are hindering the organization and demonstrate the necessity of change and its benefits.
Change (Transition):
This phase involves the actual process of change, where the organization moves into a new state.
Employees need to learn new behaviors, processes, and ways of thinking.
It's crucial to help employees become familiar with the change and remind them of the reasons behind it and the benefits it brings.
Refreeze (Solidifying Change):
Refreezing involves solidifying the changes as the new status quo and avoiding reverting to old behaviors.
The changes need to be cemented into the organizational culture, possibly through positive rewards and reinforcement.
Overall Approach:
The approach emphasizes creating a perception of the need for change, transitioning into the new state, and solidifying the changes as the new norm within the organization's culture.